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Vision, Mission & Values

At Huntsman we strive to deliver the highest quality marine research and educational programs, engage the community in our efforts, inspire stewardship, and encourage sustainability for our marine environment and economy.

In February 2022, the Huntsman Board of Directors approved a new Huntsman Marine at 75 Years Strategic Vision, which presents an ambitious future for the Huntsman by 2044. We included four priority areas with each having a series of measureable goals. By 75 years of age, Huntsman will target:

  • an incredible growth in operating revenue to $21M annually,

  • which will result in employment of up to 200 teammates,

  • with annual payroll of nearly $10M,

  • our value-added research space must double, 

  • our education, Fundy Discovery Aquarium and residence facilities will continually improve, and

  • the Huntsman Ocean Park concept will accommodate numerous private sector partners who employ an additional 2,000 individuals.


We have set out a bold vision to guide Huntsman Marine Science Centre activities and priorities over this period of time resulting in broad regional and global economic impact. We also invite you to be a part of this incredible endeavor!

Our Vision

Our vision at the Huntsman is to design and deliver the highest quality marine research and education programs and to convey these to our communities in support of sustaining the marine environment and economy. Living in New Brunswick, and in Atlantic Canada in general, we are acutely aware of how vital the ocean is to both our livelihoods and our identities. All of our efforts are centred on this philosophy and we hope that this spirit of stewardship can continue to grow.

  • Excellence: We strive to deliver the highest quality programs and products.

  • Integrity: We conduct all activities in an honest, transparent and fully accountable manner.

  • Stewardship: We foster environmental awareness and responsible development through education, outreach and research.

  • Collaboration: We advance knowledge and promote effective solutions for our sponsors, partners and stakeholders.

  • Respect: We value the time, effort and personal commitment of our teammates, sponsors and stakeholders.

  • Community: We contribute to the vitality and viability of the communities in which we work and live.

We Value

Our mission at Huntsman is to inspire stewardship through:

  • The engagement of the community in the discovery of the oceans;

  • The advancement of marine sciences through collaborative research and the development of innovative technical solutions for our public and private sector partners; and,

  • The design and delivery of inspirational educational experiences.

Our Mission

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